Brazilian Blowout works on every hair type — straight, wavy, curly, coily, fine or thick. It coats the hair shaft with a protein bond that eliminates frizz, reduces volume, and adds incredible shine without chemically straightening your natural pattern.
The treatment lasts 10–12 weeks with proper care. Most clients tell us their morning blow-dry goes from 30 minutes to under 10 — and the daily frustration of frizz disappears. It is the smoothing treatment top NYC editors recommend most.
Book your treatment →Verónica reads your porosity, texture, and color history before any product touches your hair.
A pre-treatment shampoo opens the cuticle and removes buildup so the smoothing solution penetrates evenly.
The Brazilian Blowout solution is applied section by section — never rushed.
Flat-iron sealing locks in the bond. You walk out with a polished blow-dry and the most glass-like shine.
The first 12 hours are critical — and after that, it is mostly common sense.
| Duration | 120–150 min |
| Price | From $350 |
| Lasts | 10–12 weeks |
| Hair types | All textures |
| Ammonia | None |
| Color-safe | Yes |